Company Products:

1. Electronics Appliances
   1. TV-Sets
   2. Audio-Video Systems
2. Home Appliances / white goods
   1. Refrigerators
   2. Freezers
   3. Twin Tub Washing Machines
   4. Drum Washing Machines
   5. Dish Washers
   6. Vacuum Cleaners
   7. Irons
3. Cooking Appliances
   1. Gas Ovens
   2. Microwave Ovens
   3. Food Processors
   4. Blenders
   5. Toasters
4. Electromechanical Systems
   1. A/C Split Units
   2. Solar Systems
   3. Heaters
   4. Geysers

Industrial Complex/ Al-Mwaqar

This complex is considered the largest investment project in Jordan, which specializes in electric and electronic home appliances. The complex was established in Dhuhaiba village on a 210,000 square meter land, and encompasses the following:

1. Electronics Appliances Factory
2. Washing Machine Factory
3. Refrigerators Factory
4. Plastic Factory
5. Carton Factory
6. Polystyrene Factory

The company succeeded in meeting the demands of a large portion of the local market, in addition to reaching numerous regional Arab markets including Syria, Lebanon, Palestine, Saudi Arabia, Egypt, Sudan, Libya and Morocco. As part of its strategic plan, MEC aims to reach the remaining Arab markets as well as Europe and USA. In order to ensure its products compliance with the highest international quality requirements, and so as to qualify for reaching such markets, MEC has acquired the following certificates:

1. ISO9001:2000, Quality Management System
2. ISO14001:2004, Environment Management System
3. JQM, Jordanian Quality Mark
4. CE Mark
5. VDE Mark

Furthermore, and as part of its strategic plan, MEC continues its strive to meet the prerequisites for reaching USA markets.

In that regards, MEC is expected to acquire the UL Certificate for Quality and Safety specifications by the first half of the year 2008. This certificate will qualify MEC to enter the markets of  USA and Canada.  

MEC has also adopted the 6S management work place organization system, which was originally part of the Japans –Chinese entrepreneur.

Quality Control "QC" is one of the underpinning cornerstones for the undergoing operations by MEC. In that respect, MEC is applying rigid QC measures on all production lines and amongst all factories.

This QC operation is adopting a 100% testing process of all products, with fully documented acceptance criteria.

Besides, MEC has established advanced and well equipped laboratories for the sake of testing random samples of products. Such laboratories are designed to carry out quality assurance testing of the "test samples" in a simulated exhaustive testing environment that encapsulates; successive phases of production, various environment of testing conditions and a long  duration of testing that could reach 48 hours.

All this QC operation is targeted towards the assurance of the highest quality of MEC's products and its compliance with global standards thus meeting and exceeding customer's expectations and desires.

National Integrated Industries Complex Company (NIIC)

The establishment idea of National Integrated Industries Complex Company (NIIC) was a result of intensive experience extended over more than 14 years gained from the dealing with a well known global players in the home appliances sector like; LG Electronics, Samsung Electronics, Daewoo Electronics, and the Chinese giant Haier Appliances Company, as well MEC decided to set up a new state-of-the-art factory under the best international specification specializes in manufacturing electric and electronic home appliances to be the first of its kind in the region with initial investment of US$ 165 million, the new factory would built on a land with area of 150,000 sqm of which 105,000 sqm utilized.  Up to date (September 4^th, 2008) the first phase of construction is already done, and at the end of the first quarter of 2009 the factory will be operational.  With in-house electricity generation station along with existing factories that would be gated to guarantee the safety of employees and properties; with each others they consider as a private industrial state.  The new project would supply the top line with around US$ 300 million annually on average with gross profit margin to reach 24% and net profit margin not less than 14%, this project consider as attractive investment opportunity as shown in the feasibility study that covers the technical, financial, Environmental, and marketing aspects under the conservative scenario with internal rate of return hovering around 27% and a net present value of US$ 356 million.

It's worth noting that the new project is compatible with the existing factories as it's dedicated for manufacturing refrigerators, air conditions, and drum washing machine according to the latest manufacturing process that known as Complete Knock Down (CKD) which means the production would covers every thing from A to Z, just metal sheets and plastic powder needed to be imported from neighboring countries.  This project would contribute significantly in improving the management of working capital as the lead time for shipping would be squeezed too much and cut down the costs of freight and any other expenses that should be paid if parts' importing take place.  This new project would mainly produce the home grown brands that owned by MEC which known as Original Equipment Manufacturer (OEM) like; Acma brand, with this approach NIIC can be able to export and reach any point in the world to meet the customers' needs with customized services and products that fit with their requirements and living styles.  The prime location of Jordan and the trade agreements with many countries all over the world would be extra advantages for NIIC to enter and penetrate the targeted markets i.e. GCC, South Africa, Eastern Europe-CIS, and Iran due to their huge market size and demand totaling 25 million units per year verses design capacity of 1.3 million units per year based on 8-hour shift/ 300 days a year.

This new project will play another major role in supporting the existing operations of MEC by being the supplier just with a few meters away, which undoubtedly will increase the profits' margins notably.

The critical success factors for the NIIC are:

1-  CKD manufacturing process.

2-  OEM brands that generate more profits.

3-  Focusing only on producing white goods that known widely with its profitability rather than brown goods.

4- The factory would be technically managed by foreign specialized experts parallel with local staff especially for the first three years.

5- According to the feasibility study, the feasibility of the project depends on getting a market share 5% of the targeted markets.  This achievable target could be doubled if the factory utilizes the production lines to work under long shift or two shifts.  

6- Signed agreements to buy high tech machinery from the leading countries as Germany, Italy, and Korea.

7- Make use from the economies of scale that would cut down the costs and increase the profits gradually.  

Finally, NIIC would make a considerable effect on the economy by increasing the exports and providing around five thousands job opportunity.